Brand + Marketing

Speedhound was a bike enthusiasts dream client — a local, hand-built bicycle company created by a man in love with vintage touring bikes from England. Speedhound specialized in steel frames fitted with the patented Speedhound Dropout System, which allowed you to set-up their Only One frame with a belt drive and different wheel configurations.

Challenge

Create a visual brand identity for Speedhound bikes and apply that identity to the bike and its corresponding brand marketing materials.

Solution

The identity system included a logo and full crest, colors, fonts, and graphics, which were applied the bike frame, website, social media platforms, print collateral, trade show displays, and promo videos.

Logo Crest

Bike Frame Graphics

Print Collateral

Tradeshow Banners

Result

Speedhound received high praise from other frame builders, won awareds and recognition during several Handmade Bike Show appearances, and built a loyal pack of Speedhounds. Unfortunately, capacity limitations prevented it from continuing as domestic, hand-built brand which lead it to shutter doors.